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Peter Obi Explains Why He Addressed Olubadan as “My Brother”

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September 29, 2025
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Peter Obi Explains Why He Addressed Olubadan as “My Brother”
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Former Anambra State Governor and Labour Party presidential candidate, Peter Obi, has explained the reason behind calling the newly crowned Olubadan of Ibadanland, Oba Rashidi Ladoja, “my dear brother” — a remark that drew widespread reactions on social media.

Obi had congratulated the monarch on his coronation in a message posted on X (formerly Twitter) on Saturday. In the post, he wrote:

“I warmly congratulate my dear brother, Oba Rashidi Adewolu Ladoja, Arusa I, on his installation as the 44th Olubadan of Ibadanland. His ascension to this revered throne is a celebration for the people of Ibadan and a source of pride for the Yoruba nation and Nigeria at large.”

The phrase “my dear brother” sparked criticism from some Nigerians, who argued that it breached cultural protocol in addressing a traditional ruler.

Responding via his X handle on Sunday, Obi clarified that his remark was not meant to be disrespectful. He emphasised that his congratulatory message came from a place of goodwill and admiration.

“Certainly, no disrespect was intended in my goodwill message to His Royal Majesty. I congratulated my dear elder brother, the newly crowned His Royal Majesty, Oba Rashidi Adewolu Ladoja,” he wrote.

Obi further explained that it is his habit to use the phrase “my dear elder brother” for people he holds in high esteem, citing his frequent affectionate references to the Obi of Onitsha, Igwe Alfred Achebe, as an example.

“I have read the concerns of those who felt the address was improper. I respect protocol and authority, and I strive to follow them. However, those familiar with me know I often choose to address individuals close to me as ‘my dear elder brother,’” he said.

He added that intentions matter when judging actions, stressing that his words to the Olubadan were motivated solely by respect and goodwill.

 

Tags: Drivetvnewsgoodwill messageLabour PartyOba Rashidi LadojaOlubadan of IbadanlandPeter ObiSocial Media BacklashTraditional rulersYoruba Culture
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