Google, the world’s leading search engine, has unveiled its list of the most-searched topics and questions in Nigeria for 2024. This annual ranking highlights the interests and concerns of Nigerians, ranging from politics and entertainment to technology and lifestyle.
The report indicates that popular searches in 2024 included Bobrisky, a controversial public figure; Betta Edu, the former Minister of Human Resources removed over corruption allegations; and the National Grid, reflecting concerns about the country’s power infrastructure. Rising music artist Shallipopi, known for his contributions to the Taka-Sufee genre, also emerged as one of the most-searched personalities.
Among the trending technology searches was the iPhone 16, which has been identified as one of the most expensive smartphones of the year. Google’s report also noted that political matters are a significant focus for West Africans, with Nigerians showing particular interest in political developments, economic issues, and the recent U.S. elections.
The newly adopted Nigerian national anthem was another widely searched topic, becoming a cultural highlight of the year.
Google’s 2024 Search Rankings in Nigeria
Trending News Topics
The U.S. presidential elections
Nigeria’s new national anthem
Minimum wage discussions
Power outages
The Ibadan explosion
Edo State elections
Nationwide protests
Workers’ strikes
Rising temperatures in Nigeria
Government student aid initiatives
Notable Nigerians
Bobrisky
Betta Edu
Shallipopi
Khaid
Bukunmi Oluwashina
Sharon Ooja
Adanma Luke
Yahaya Bello
Mike Ejeagha
Farooq Oreagba
International Personalities
Donald Trump
Kai Cenat
Kamala Harris
Tyla
Diddy
Joe Biden
Skepta
Paul Biya
Tyra Banks
Vybz Kartel
Sports Figures
Nico Williams
Stanley Nwabali
Leny Yoro
Cole Palmer
Ruben Amorim
Manuel Ugarte
Pedro Neto
Rodri
Joshua Zirkzee
Dani Olmo
Notable Deaths
Junior Pope
Mr. Ibu
Herbert Wigwe
Sisi Quadri
Ifeanyi Ubah
Aduke Gold
Onyeka Onwenu
Amaechi Muonagor
Liam Payne
Rukayat Gawat
Cultural Trends
Popular terms included “Demure,” “Steeze,” “Pet peeves,” “Moots,” “Naira mutilation,” and “Taraban refect.”
Music Highlights
Trending songs and artists:
Ogechi, Ozeba, Omemma, Marhaba, and Hope by XXXTentacion.
Popular remixes, such as Twe Twe Remix featuring Davido, also gained traction.
Movies and TV Shows
Some of the most-searched titles included:
A Tribe Called Judah
Treasure in the Sky
Rebel Ridge
Dune
Venom
Breath of Life
Avatar: The Last Airbender
House of the Dragon
Yellowstone
Marry My Husband
Top Smartphones
iPhone 16
Infinix Note 40
Redmi 13C
Redmi 14C
Infinix Hot 40
Tecno Spark 20
Infinix Smart 8
Most Searched Questions
1. “What is the current exchange rate for the dollar to naira?”
2. “How can I style my hair to look like a banana?”
3. “Who won the U.S. presidential election?”
4. “Who is likely to win the 2024 Ballon d’Or?”
5. “What does the term ‘steeze’ mean?”
6. “How much does the iPhone 16 cost?”
7. “How many seconds are in a day?”
8. “Who will win the 2024 Grammy Awards?”
Taiwo Kola-Ogunlade, Google’s spokesperson for West Africa, remarked that the trending searches reflect the issues, events, and topics that most resonated with Nigerians in 2024, emphasizing their focus on matters directly impacting their daily lives.
